The Aspirer - This advert would appeal to the 'aspirer' as it is a high class brand that provides a fashionable piece of jewellery, that is would be recognised by many people which would interest the buyer. This advert also had celebrity endorsement which would attract the buyer even more into purchasing one. The use of a golf player also shows luxury, as golf is usually seen as a sport enjoyed by people of high affluence, this may encourage someone who is looking for the wealthy lifestyle to purchase one of these watches endorsed by someone of such high fortune. There are technical signifiers as well, such as the colour scheme and lighting which adds to the feel of sophistication in the advert. The tagline "what are you made of", is a rhetorical question and it makes people think what they really want out of a product.
The Explorer - This advert would appeal to the 'explorer' as it is a new product that they can look into. It is not a well known brand but there advert is colourful and looks appealing. Explorers are often students that would be interested in trying a new drinks product as they have the time to find new attractive products. The design of the advert is bright and inviting which would make them likely to look into purchasing one. The use of someone young is significant to the ad as a lot of explorers would be people of a young age, seeing someone similar to them in the advert could encourage a purchase of it. The drink itself is fruit water, which could appeal to someone who is interested in trying new products, also the idea that it isn't a juice is a good selling point for people wanting to explore something new. This advert is a signifier for a female audience, and it gives off the idea that this girl is attractive and healthy. However, she does fit with the phrase 'blonde and stupid' which may be something people normally avoid, yet the 'explorer' could be interested in it.
The Mainstreamer - This advert would appeal to the 'mainstreamer' as it is a well known product and advert. This means that the buyer in this category would feel comfortable buying it because they know exactly what they will receive when they buy it. They won't have any surprises or have to spend time finding out what is different about it. It is also a family brand that people have been trusting in for years. It also has a recognised slogan which again adds to the trusting value, it also is recognisable which means someone who is wants to keep to similar brands will likely purchase it. This advert is also for the plain, original Kit Kat which is what a mainstreamer would want. They wouldn't be looking for an advert that signifies change such as Cookie&Cream Kit Kat.
The Reformer - This advert would appeal to the 'reformer' as it is not a well known product and in no way is materialistic. It is a practical product that will help them in their daily lives, as well as being more aware about new products. The product will not raise their social status but it will fulfil their need to find brands with good quality, which would increase their social awareness. This advert is not for a product that you would usually see in the media, which is why is would be attractive to someone who is looking to try new products. It signifies something unusual by the name of the product, and reformers are normally looking for unique and niche products that they can try and use, which may also be a benefit to other companies.
The Resigned - This advert would appeal to the 'resigned' as it is a well known product that they are to have likely used for many years. They will be trusting in this product and it will have 'never let them down.' The product will be trusting by them, and it won't be overly expensive and they will likely purchase it weekly. The advert has a figure that they are used to seeing which will draw them in even more. This advert signifies normality, it is very simple and the use of the character is done confidently as the brand know that everybody knows who it is. The logo 'PG' is small, because the character can advertise it enough. The simplicity of this ad is why 'resigned' are so drawn to it, its not complicated or overwhelming.
The Struggler - This advert would appeal to the 'struggler' as it will be a product they are likely to enjoy a lot. It also is not very expensive for them as stereotypically they won't have a lot of money. They are likely to use products in this market a lot and therefore will look at the advert to decide what they want more. The advert signifies comedy, which may attract them, it is almost childlike which will make them likely to purchase. The use of the holiday setting in the advert is showing that drinking fosters will give you the holiday effect, which someone like the struggler will be drawn to, as they are likely to be people who cannot afford holidays but they can aspire to one.
The Succeeder - This advert would appeal to the 'succeeder' as it is a well known brand that will give them a high class in society, as they are likely to feel as though they already have one. They are likely to have a well-paid job and this car will bring their status at work and in society up even further. It is a car that is well trusted and people know that them having this means they are well-paid. This advert signifies wealth, even down to the colour of the car, it is very slick. The view also looks admirable and could be somewhere where someone of high affluence would go on the weekend.
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